Formation - a system to lay out all British Telecom Yellow
Pages directories and to create a new business area for Pindar Set Ltd
for responsive marketing support and catalogue layout systems. Winner
of an award for innovative applications of AI in 1998,
Formation is a knowledge-based document layout system,
originally designed for large classified directories and
catalogues.
Pindar Set Ltd., the UK company that originates the
British Telecom Yellow Pages, have developed an international business
strategy to market generic, customisable, knowledge-based layout
software and services to publishers of classified directories and
catalogues.
Pindar's clients, such as BTYP, increasingly demand
faster and more flexible responses to requests for change in the
layout of their pages, in order to improve their correctness,
useability, and aesthetics. Pindar also wishes to attract new clients
from around the world to its directory and catalogue
services. Formation is allowing Pindar to implement this strategy,
providing the company with a system offering much greater flexibility
and higher throughput than the many other batch layout systems in
regular use around the world.
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